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Services

Douglis Group is a full-service brand consultancy with a wide range of brand-related offerings.

Mouse over any service category at right to reveal a detailed service listing within.

Brand
Strategy

  • Brand Discovery
  • Brand Audit
  • Competitive Analysis
  • Brand Platform Strategy
  • Brand Personality

Positioning

  • Brand Definition
  • Attributes and Personality
  • Market Drivers Analysis
  • Competitive Mapping
  • Strategic Differentiation
  • Brand Platform Development

Naming

  • Corporate Naming
  • Product Naming
  • Nomenclature Systems
  • Brand Voice
  • Verbal Identity
  • Message Mapping
  • Taglines

Brand
Engagement

  • Operational Imperatives
  • Brand Execution and Sustainability
  • Brand Launch Planning
  • Customer Experience
  • Internal Branding

Expression

  • Logo Design
  • Brand Identity Systems
  • Print Design Services
  • Brand Management
  • Sensory Identity
  • Taglines and Slogans

Brand
Architecture

  • Brand Portfolio Analysis
  • Brand Roles, Relationships, Extensions
  • M & A, Divestitures, JVs, Partnerships
  • Licensing
  • Integrated Branding
  • Private Labels

Research &
Insights

  • Focus Groups/Qualitative Research
  • Quantitative Studies
  • Brand Experience Audit
  • Brand Valuation
  • Brand Monitoring
  • Brand Market/Equity Measurement
  • Market Insights and Segmentation
  • Neurological Research

Digital

  • Web Site Analysis
  • Digital Strategy
  • Web Design
  • Interactive Engagement
  • App Design
  • Social Media