Select a logo for more information.
MD Anderson Cancer Center
Brand Research, Brand Valuation, Positioning, Architecture: Extensive re-brand project for nation’s top cancer center; identified and built critical support for innovative brand strategies
Ford Motor Company
Brand Creation and Expression: Built corporate incubator brand to develop internet initiatives as well as brand policies and guidance for Ford corporate brand
CenterPoint Energy
Brand Architecture and Product Branding: Extensive corporate brand architecture project as well as product brand research and conceptualization for home appliance service brand for this Houston-based energy utility
Barclays Bank
Brand Creation, Naming and Launch: Rebranded Barclay’s Caribbean operations as FirstCaribbean International Bank as part of merger with CIBC’s Caribbean operations
Western Union
Brand Architecture: Developed architecture strategy for Western Union’s Bill Pay global product deployment
Brigham Health/Brigham and Women’s Hospital
Brand Research, Brand Architecture, Naming and Expression: Multiple brand projects as catalyst to move this national top 10 Boston AMC from hospital-centric organization to more network-centric
Intermountain Healthcare
Brand Strategy and Naming: Multiple projects for this large Utah-based healthcare system, including name development for spin-offs and brand strategy for cancer and community health initiatives
Columbia University Medical Center
Brand Research: Major qualitative and quantitative brand research to inform senior management team on brand-related strategic issues for this major New York AMC
University of Denver
Brand Research, Positioning, Multimedia Branding: Conducted university-wide brand research to elevate overall university positioning; created multi-media repositioning project for Daniels College of Business
Temple University Health
Brand Strategy, Architecture: Multiple projects for this urban Philadelphia Academic Medical Center to spotlight its high-end capabilities, cancer branding and growing suburban footprint
Civica Rx
Brand Naming: Named this 2018 $100 million non-profit generic drug company, developed from a consortia of major US health systems and foundations
Alticor
Brand Naming and Expression: Created new holding company for Amway Corporation to diversify corporate strategy for this large private multi-level marketing and manufacturing company
Navican
Brand Naming and Strategy: Named this Intermountain spinoff company; qualitative research; brand strategy development to bring the new company to market
Capital Health
Brand research, Strategy, Architecture, Expression: Rebranded and elevated a Trenton-centric urban hospital system image to regional health system with both urban and suburban touch points
Adventist Health Glendale
Brand Research, Brand Platform Development: Developed brand platform for this Los Angeles area hospital, as well as ambulatory facility branding research
CenturyLink
Brand Research, Positioning and Expression: Rebranded major telecom merger between Qwest and US West, and later participated in rebranding Qwest after acquisition by CenturyLink
Yale New Haven Health
Research, Positioning, Architecture, Expression: Brand research, positioning, architecture and visual brand development for world-class Academic Medical Center in Connecticut
Royal Bank of Canada
Annual Report: Developed the annual report to shareholders for Canada’s largest bank
Pacific Northwest National Laboratory
Rebranding: Extensive internal and external brand strategy and development that led to overall rebranding of national laboratory
Enterprise Rent-a-Car
Brand Creation and Expression: Developed naming/branded concepts for sports cars and other exotic rental cars
University of Vermont Health Network
Brand Research, Positioning, Architecture: Multiple projects to migrate community hospital image to academic medical center rebranded as University of Vermont Health Network
IBM Canada
Brand Development: Developed brand projects for ISM Canada, a subsidiary of IBM Canada
National Jewish Health
Re-Branding, Positioning, Brand Expression: Rebranding of National Jewish Medical and Research Center as National Jewish Health, including “Science Transforming Life” positioning and new brand expression
Design Exchange Museum
Branded Environment: Developed business-to-business design trade show to showcase design efficacy, generating national media coverage
First Data Corporation
Brand Portfolio Strategy: Developed brand portfolio strategy projects for this Fortune 500 payments giant as part of two different brand firms
Dana-Farber Cancer Institute
Brand Research, Brand Architecture, Naming: Multiple brand projects for this national top 5 cancer institute in Boston, including creation of cancer center brand with Brigham and Women's and multi-level brand architecture
Northwestern Medicine
Brand Architecture: Brand architecture and brand development leveraging Northwestern Medicine integration strategy for this leading AMC in Chicago
Avis Car Rental
Brand Creation and Expression: Developed branded concepts for office-campus based rental cars
VWR International
Brand Architecture: Created strategy to accommodate 100,000+ branded, white label and private label scientific products distributed by this market leader
Domtar Packaging
Brand Development: Created print and multimedia brand tools to elevate national corrugated packaging maker behind core idea of ‘real world performance’, enabling divisional sale to Cascades
Heroux-Devtek
Brand Development: Created marketing and investor relations programs for Canadian aerospace manufacturer
Boliden
Annual Report: Developed the annual report to shareholders for this Canadian and Swedish Mining Company
Alcatel Lucent Technologies
Brand Architecture: Developed solutions to brand architecture issues within an intricate portfolio of technical products
Enable Midstream Partners
Brand Creation, Naming and Launch: Developed name, brand identity and launch video for this new $3 billion NYSE-listed midstream partnership from CenterPoint Energy and OGE/Enogex
Teranet Land Information Systems
Brand Development: Developed corporate marketing materials to explain complex technical capabilities of computerized cadastral reform to a non-technical audience for this Canadian technology company
Bell Canada
Annual Report: Developed the annual report to shareholders for this large telecom company
Toshiba Canada
Brand Development: Developed multimedia brand projects for Toshiba Canada to advance sales of laptop computers
Celestica
Annual Report: Developed the annual report to shareholders for this large Canadian-based multinational electronics company
Nortel
Brand Development: Developed corporate brand projects for Nortel, a large Canadian telecom company
Canadian Imperial Bank of Commerce (CIBC)
Annual Report, Brand Naming and Brand Expression: Multiple projects for this large Canadian bank, including annual report development, creation of CIBC FirstCaribbean International Bank, and creation of a separate subsidiary brand for US
Computalog
Brand Development: Developed marketing materials for this oilfield services company in the USA and Canada prior to Precision Drilling Company acquiring the company
Wake Forest Baptist Health
Master Brand Strategy: Developed master-branded strategy, including sensitive work with Wake Forest University and Baptist Church in North Carolina, with special emphasis on brand architecture issues
Ohio State University Wexner Medical Center
Market Research, Positioning, Brand Story Development and Brand Architecture: Long-term brand work to help elevate this massive Academic Medical Center to a more cohesive brand
Thomas Jefferson University and Hospitals
Re-branding, Positioning, Architecture: Developed full-rebranding, including market research, positioning, brand architecture under master brand strategy for this consolidating Philadelphia academic medical center
Montefiore
Re-Branding, Positioning, Architecture: Extensive rebranding for this New York City AMC, with special emphasis on affiliation and collaboration with Albert Einstein College of Medicine
Scotiabank
Annual Report: Developed the annual report to shareholders for Canada’s third largest bank; also included development of bank’s annual calendar
Regions Bank
Brand Development: Multiple brand projects for major Southeastern regional bank based in Alabama
Marshall and Isley Bank
Brand Strategy Development, Positioning: Brand strategy for this Milwaukee-based bank to position it for future, including acquisition by Bank of Montreal/BMO
Nextier Bank
Research, Positioning, Naming, Expression: Complete rebranding of the former Citizen’s Bank of Butler (Pa.) to avoid name conflict and reposition around wealth management capability
Centier Bank
Brand Research, Positioning and Visual Identity: Elevated community bank to a more regional reputation in Northern Indiana
Foresters Financial
Brand Research, Positioning, Architecture and Expression: Complete rebranding of this 100+ year old fraternal benefits organization to modern financial services provider
Altura Credit Union
Brand Creation, Naming and Launch: Rebranded Riverside County's Credit Union to Altura Credit Union to attract wider membership base
Banco Popular de Puerto Rico
Brand Strategy, Naming: Created naming/brand framework for new retail banking concepts
Northwell Health
Market Research and Brand Development: Critical brand groundwork for New York’s largest health system, rebranding from old North Shore-LIJ Health System to Northwell Health
Partners HealthCare
Brand Architecture: Projects designed to maximize connections between entities for this large parent of two national top 10 hospitals — Brigham and Women’s and Massachusetts General Hospital
WellStar Health
Brand Architecture: Large Atlanta-area health system required skilled and nuanced integration of new physician practices into the master brand system
Adventist Health
Brand Research, Positioning, Logo Development, Architecture, Expression: Led this large health system serving western US from a loosely-branded collection of health entities to a more tightly-branded health system
Independent Health
Brand Positioning: Developed market brand positioning for large health plan in Buffalo area
Inova
Brand Architecture: Multiple brand architecture projects for large Virginia health system, including corporate and partner relationship branding with area children’s hospital
BYUtv
Brand Positioning Consultation: Advised this Utah non-commercial TV network (reaching 54 million homes and owned by Brigham Young University) on new brand platform evolution options based on family-oriented co-viewing
USA Hockey
Editorial and Media Relations: Media relations and publications for large national sports governing body including Olympic and Canada Cup teams
United States Olympic Committee
Editorial and Media Relations: Served as Team USA press and media relations attache for Winter World University Games in Japan
American Cancer Society
Brand Strategy and Naming: Developed exclusive fundraising brand name and strategy for high net worth donors
Hockey Canada
Editorial Services: Generated editorial solutions for this national sports governing body's publications
City of Toronto
Place Branding: Developed city brand strategy for city-wide economic development with selected task force
Toronto 2008 Olympic Bid
Brand Positioning: Informed core positioning effort and market opportunities for Olympic city bid preparation
Colorado Youth Symphony Orchestra
Brand Expression: Visually re-branded local youth symphony to enhance image and appeal to wider membership
Colorado State University
Brand Research: Project to leverage the value of land-grant university for multiple audiences
